Top 5 KC Brands Crushing Their Video Marketing Game
What these Kansas City companies are doing—and what you can learn from them
In 2025, video is no longer optional—it’s essential. Whether it's for social media, internal storytelling, product launches, or brand awareness, Kansas City companies are stepping up their video game in seriously inspiring ways.
We’re highlighting five local brands that aren’t just producing video—they’re doing it well. These companies have figured out how to use storytelling, strategy, and consistency to build trust, spark curiosity, and drive results.
If you're looking to elevate your own brand’s presence through video, here’s who you should be paying attention to:
1. Boulevard Brewing Co. — WEST CROSSROADS Kansas City, MO
Why they’re winning: Storytelling with flavor.
Boulevard has built a visual identity that’s as fun and approachable as its beer. Their short-form video campaigns often showcase community moments, seasonal releases, and limited-batch brews with a polished-yet-playful tone.
🎥 Instagram reels and TikToks feature behind-the-scenes brewing footage, taste tests, and bar collabs.
📺 YouTube campaigns include branded lifestyle series like “Taps & Tastes.”
💡 They use animation, live action, and motion graphics in a way that stays true to their vibe.
Takeaway: Consistency + personality = memorability. Boulevard makes content that people want to watch—whether they’re beer nerds or not.
2. Charlie Hustle — Crossroads, Kansas City, MO
Why they’re winning: Community-focused content that feels like home.
Charlie Hustle has always been more than a t-shirt company—it’s a local pride movement, and their video content reflects that. Their marketing leans heavily on nostalgia, emotion, and visual storytelling tied to KC culture.
🎥 Their “Heart of KC” mini-docs highlight local artists, musicians, and creators.
🎞️ Campaigns for their signature tees often feature urban b-roll + lifestyle vignettes, showing people proudly repping the gear across KC.
🧠 They’re not afraid to use slow pacing and sentimental narration—a rarity in fast-cut social media content.
Takeaway: When your video aligns with your deeper brand mission, it doesn’t feel like an ad—it feels like something worth sharing.
3. Made in KC — Various locations across Kansas City
Why they’re winning: Human-first storytelling at scale.
Made in KC supports hundreds of local makers, and their video strategy reflects their role as curator and amplifier. They consistently produce short-form interviews, shop tours, and seasonal highlight reels featuring local creators and their goods.
📹 Their “Meet the Maker” series puts the camera in front of small business owners—often filmed simply but emotionally effective.
📱 Their Reels and Stories show products in real-time and seasonal gifting guides without ever feeling salesy.
🛍️ They’re masters of pairing video with e-commerce—watch, feel something, buy now.
Takeaway: Featuring others in your videos can often tell your story even better. Made in KC wins by making others the heroes.
4. Garmin — Olathe, KS
Why they’re winning: Lifestyle meets tech—without losing clarity.
Garmin creates GPS devices and smartwatches, but their content feels more like REI meets GoPro. Their product launch videos, customer testimonials, and training tutorials are sleek, sharp, and inspiring.
🚴♂️ Their videos regularly show real athletes and explorers using Garmin gear in extreme locations—mountains, marathons, and underwater scenes.
🧭 Product explainers break down features with clean UI animation + practical use cases.
💪 They also film in-person training events and webinars, giving both consumers and retailers behind-the-scenes access.
Takeaway: Technical products need real-world context. Garmin’s video strategy proves that you don’t need to choose between clarity and emotion—you can do both.
5. J. Rieger & Co. — East Bottoms, Kansas City, MO
Why they’re winning: Grit, glamour, and strong cinematic vibes.
Rieger’s distillery content stands out in a sea of basic liquor ads. They combine high-end cinematography, moody lighting, and rich color grades to tell a deeper brand story—one that nods to history but lives in the now.
🥃 Videos like “The Spirit of Revival” feel like branded short films.
🎬 They’ve created docu-style promos showcasing the history of their family-run brand and the East Bottoms revival.
🕯️ Everything feels artisanal—from the camera movements to the background music.
Takeaway: If your brand has texture, lean into it. Rieger’s visuals mirror the product: complex, crafted, and cool.
🎬 What You Can Learn (and Steal) from These Brands
Here’s the pattern:
✅ They all know who they are
✅ They all create content consistently
✅ They all leverage emotion, clarity, and strong visuals
None of these brands are “doing video” just because it’s trendy—they’re using it to tell deeper stories, reinforce their identity, and connect with their audiences on a more human level.
